What is the new sponsorship deal at Dodger Stadium?

Dodger Stadium has partnered with global fashion giant Uniqlo to become the official field presenting partner, marking the first sponsorship of its kind for the ballpark.

Will Dodger Stadium be renamed due to the Uniqlo deal?

No, the Los Angeles Dodgers organization protected the legacy of Dodger Stadium, and its name will remain unchanged; however, the playing field will be presented by Uniqlo.

When was the Dodger Stadium field sponsorship deal finalized?

An official announcement for the Uniqlo field presenting partnership is expected shortly before the start of the regular season, which begins on Thursday, March 26.

Home / Sports / Dodgers Strike Landmark Deal: Uniqlo Enters Dodger Stadium

Dodgers Strike Landmark Deal: Uniqlo Enters Dodger Stadium

16 Mar

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Summary

Dodger Stadium partners with Uniqlo for first-ever field sponsorship.
The ballpark's name remains, but the field will be presented by Uniqlo.
This deal marks Uniqlo's most prominent marketing opportunity with the Dodgers.

Dodgers Strike Landmark Deal: Uniqlo Enters Dodger Stadium

Dodger Stadium is set to feature a prominent new sponsor with Uniqlo becoming its official field presenting partner. This marks the first sponsorship of its kind in the historic ballpark's 64-year existence. The Los Angeles Dodgers organization prioritized maintaining the stadium's original name throughout negotiations.

However, the playing field itself will be presented by Uniqlo, likely leading to the designation of 'Uniqlo Field at Dodger Stadium.' This collaboration provides Uniqlo, a globally recognized fashion brand with over 1,000 stores worldwide, with significant marketing and promotional opportunities.

The Dodgers have been pursuing a field partnership since 2022, working with marketing agency Sportfive. This follows their 2024 self-sponsorship agreement for a jersey patch with Guggenheim Baseball Management.

An official announcement regarding the Uniqlo deal is anticipated before the start of the Dodgers' regular season on Thursday, March 26.

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