Home / Sports / Cowboys Owner Rolls Out Red Carpet for Swift
Cowboys Owner Rolls Out Red Carpet for Swift
27 Nov
Summary
- Jerry Jones expresses admiration for Taylor Swift's impact on NFL.
- Swift's presence has significantly boosted viewership and jersey sales.
- NFL Thanksgiving game schedule sees a minor time adjustment.
Dallas Cowboys owner Jerry Jones has enthusiastically welcomed global music superstar Taylor Swift to AT&T Stadium for the upcoming Thanksgiving Day NFL game against the Kansas City Chiefs. Jones, a self-proclaimed fan, highlighted Swift's significant positive influence on the National Football League since she began dating Chiefs tight end Travis Kelce. Her involvement has led to a notable increase in viewership, skyrocketing jersey sales for Kelce by over 400 percent, and boosting the Chiefs' social media following. The impact of the 'Taylor Swift Effect' was also evident during Super Bowl LVIII, which saw a substantial rise in female viewership.
Beyond the star power, the NFL has made a slight adjustment to the Thanksgiving Day schedule for 2025. The traditional early kickoff between the Detroit Lions and the Green Bay Packers will now begin 30 minutes later, at 1:00 p.m. ET, aligning with typical Sunday game times and benefiting West Coast viewers. This change ensures a smooth transition into the highly anticipated Chiefs-Cowboys matchup, which is expected to draw massive viewership, potentially setting new holiday records, especially if Swift is in attendance.
The Cowboys, seeking a crucial victory to improve their standing in the NFC East, are entering the game with momentum after a recent comeback win. The Chiefs, conversely, will be looking to solidify their playoff aspirations. The combination of a high-stakes divisional game and the potential presence of Swift creates a compelling narrative, poised to capture unprecedented national attention for the Thanksgiving Day football festivities.
