Home / Sports / Colorado QB Julian Lewis Unveils Clothing Line, Boosts NIL Valuation
Colorado QB Julian Lewis Unveils Clothing Line, Boosts NIL Valuation
15 Nov
Summary
- Freshman QB Julian Lewis earned first start for Colorado last week
- Lewis launched clothing line, website, and signed NIL deals worth over $1M
- Colorado struggling this season, but Lewis emerging as bright spot
On November 15, 2025, freshman quarterback Julian Lewis made headlines both on and off the field for the Colorado Buffaloes. Just last week, Lewis earned his first career start for the struggling Buffaloes, throwing for 299 yards and 2 touchdowns in a 29-22 loss to West Virginia. This marked a significant improvement over Colorado's recent quarterback play.
Now, Lewis has taken his success a step further by unveiling his own clothing line and website, jujulewis10.com, where fans can purchase t-shirts, hats, hoodies, and athletic shorts featuring his "JL" logo. This adds to Lewis' growing NIL deals, which already include partnerships with Starbucks, Gym Weed, and Taco Bell. According to reports, Lewis' NIL valuation has already exceeded $1 million, making him the 54th highest-valued college football player.
Colorado's season has been anything but promising so far, with the team only managing one win in the last six weeks. However, the commitment to running the ball has slightly improved, and Lewis has emerged as the clear best option at quarterback. As the Buffaloes look to finish the season strong, the focus will be on Lewis and whether he can lead the team to a positive end to the year.
