Chiefs Welcome World Cup Fans to Football Kingdom

The Kansas City Chiefs are extending a warm welcome to international FIFA World Cup tourists arriving at Kansas City International Airport. A unique photo booth activation at the airport greets visitors with the message, "Come for the fútbol. Stay for the football." This initiative serves as a fun method for data capture, allowing the Chiefs to connect with fans from around the world and introduce them to opportunities within Chiefs Kingdom.

This engagement also supports the team's efforts to broaden its international fanbase. As part of this strategy, the Chiefs share exclusive content related to matches at Arrowhead Stadium and highlight quarterback Patrick Mahomes' investment in the local NWSL team, the Kansas City Current. This aligns with the NFL's Global Markets Program, launched in 2022, which enables clubs to build global brand awareness and fandom by securing international marketing rights in specific countries, including Austria, Germany, Mexico, and the United Kingdom.