What is the new sponsor for Chelsea's front-of-shirt?

The new front-of-shirt sponsor for Chelsea is the AI company IFS, with the logo displayed as IFS.ai.

How do Chelsea fans feel about the new sponsor logo?

Chelsea fans have expressed strong disapproval and distaste for the new sponsor logo, with many taking to social media to criticize its appearance.

How long will IFS be Chelsea's front-of-shirt sponsor?

IFS will be Chelsea's front-of-shirt sponsor until the end of the current season, with the partnership extending until 2028.

Home / Sports / Chelsea's New Sponsor Sparks Fan Outrage Online

Chelsea's New Sponsor Sparks Fan Outrage Online

2 Mar

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Summary

Fans strongly dislike the new AI company IFS sponsor logo.
The logo is compared to a video game knock-off design.
IFS.ai is Chelsea's front-of-shirt sponsor until season end.

Chelsea's New Sponsor Sparks Fan Outrage Online

Chelsea supporters have voiced strong disapproval of the club's new front-of-shirt sponsor, AI company IFS, upon its debut. Fans immediately took to social media to express their dissatisfaction with the new logo.

Many fans compared the IFS.ai branding to designs found in video games like Pro Evolution Soccer, with some calling it "hideous" and unfitting for the team's aesthetic. This sponsorship follows a period where Chelsea did not have a permanent front-of-shirt sponsor since ending their deal with Three in 2023.

The IFS.ai logo will remain on the front of Chelsea's shirts until the conclusion of the current season. Despite the logo's removal from the front in the summer, the partnership between Chelsea and IFS is set to continue until 2028. The club is reportedly seeking a new front-of-shirt sponsor worth approximately £65 million per year.

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