Home / Sports / $14B CELSIUS Bets Big on LIV Golf's 4Aces GC
$14B CELSIUS Bets Big on LIV Golf's 4Aces GC
18 Jan
Summary
- CELSIUS becomes the first golf property sponsor for 4Aces GC.
- The partnership integrates a lifestyle brand with athletic performance.
- 4Aces GC boasts LIV Golf's most diverse commercial portfolio with seven partners.
CELSIUS, a prominent energy drink brand valued at approximately $14 billion, has entered into a significant multi-year agreement with 4Aces GC, becoming its first golf property sponsor. This strategic partnership, announced ahead of the 2026 LIV Golf season, signifies CELSIUS's official entry into professional golf through a team-focused sponsorship.
The collaboration aligns with 4Aces GC's strategic vision to cultivate a performance-driven lifestyle brand. General Manager Chris Rosaasen emphasized that CELSIUS embodies "functional energy and a LIVE. FIT. GO. mindset," which resonates naturally with the team's ethos of training, competition, and daily life, fostering an organic connection.
This deal bolsters 4Aces GC's commercial standing, with the team now featuring LIV Golf's most diverse sponsorship portfolio, including seven partners. This expansion reflects a broader trend of non-endemic brands investing in LIV Golf teams as viable marketing platforms.
