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CBS Scores College Football Ratings Win
7 Oct
Summary
- Iowa vs. Ohio State game viewership averaged nearly six million.
- This win marks CBS's first weekend ratings victory since 2023.
- Several other college football games drew significantly lower viewership.
The recent college football matchup between Iowa and Ohio State drew an average of 5.966 million viewers on CBS, marking a significant ratings success for the network. This viewership was sufficient to give CBS its first weekend ratings win in nearly three years, with the audience peaking at approximately seven million viewers.
This achievement surpassed other prominent games broadcast on the same weekend, including matchups on ABC featuring Alabama vs. Mississippi State, Miami vs. Clemson, and Florida vs. Missouri, all of which garnered fewer viewers. Fox and ESPN also aired popular games that did not reach the same audience numbers.
The victory represents a return to the top of the weekend ratings for CBS, a position it had not held since Week 10 of the 2023 season. This success is particularly noteworthy given the network's shift from broadcasting the SEC to covering the Big Ten Conference.
Looking ahead, CBS faces stiff competition with upcoming high-profile games on other networks. Despite the current success, the network may face challenges maintaining its leading position against anticipated marquee matchups in the coming weeks.
