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Caterham Seven Goes Virtual on iRacing Platform
22 Sep
Summary
- Caterham's popular models are now available in the iRacing virtual racing simulation.
- The partnership aims to convert virtual drivers into real-world Caterham Seven customers.
- The Caterham Academy package for real-life racing costs around $60,000.
Caterham is expanding its reach into the burgeoning world of virtual motorsport through a new partnership with iRacing, set to launch in 2026 Season 4. This collaboration introduces digital renditions of the Caterham Seven Academy car and the more potent Seven 420R to the popular simulation platform. Caterham Cars hopes this virtual exposure will inspire sim racers to transition to their physical racing programs.
The initiative arrives as motorsport continues to face escalating costs, even at the amateur level, prompting calls for reform from figures like Sir Lewis Hamilton. Max Verstappen's investment in sim racing also underscores its growing role as a gateway to professional racing. Ali McColl, Global Head of Marketing at Caterham Cars, stated the primary goal is to convert the virtual experience into a desire to drive a real Caterham Seven.
While iRacing itself involves subscription fees and additional costs for content, the commitment to real-life Caterham racing is substantial. The UK's Caterham Academy Package is priced at approximately $60,000 (£44,995), inclusive of the car, a race license, season entry, and technical support, offering a direct pathway from simulation to the racetrack.
