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Clark's Streaming Viewership Shatters Records
6 Oct
Summary
- Indiana's Prime Video average viewership reached 1.42 million.
- This figure surpassed all reported non-Fever first-round games.
- Clark's games averaged 103% more viewers than other first-round games.
Caitlin Clark's arrival in the WNBA has significantly boosted viewership. In the recent playoffs, her team's exclusive Prime Video game averaged 1.42 million viewers, a number that exceeded every other reported first-round game that did not feature the Indiana Fever. This streaming audience, despite being exclusive to a digital platform, demonstrated Clark's immense draw.
Further solidifying her impact, two other playoff games featuring Clark averaged 2.25 million viewers on traditional television channels, becoming the second and third most-watched first-round WNBA playoff games ever. Her playoff games collectively averaged approximately 1.93 million viewers, a remarkable 103% increase compared to the 949,000 viewers for six non-Fever first-round games.
These figures underscore a broader trend of increased WNBA viewership, with Clark's games consistently outperforming others, even when directly compared on the same network and time slot. The league now faces the challenge of retaining these new fans for other teams and future seasons, especially with the WNBA's biggest draw having concluded her playoff run for the season.
