What did Bronny James debut during the Lakers vs. Cavaliers game on January 28, 2026?

Bronny James debuted his signature Nike logo on his player-exclusive Nike Lebron Witness 9 PE shoes during the game.

What is significant about Bronny James' new Nike logo?

The logo features a stylized 'b' with a hidden 'j' on the heel of his shoes, possibly representing the James surname and his jersey number 9.

What was the emotional significance of the game for LeBron James?

LeBron James described the game as surreal and emotional, as it was the first time his mother watched him and his son, Bronny, play in the NBA together.

Home / Sports / James Dynasty: Bronny Unveils Nike Logo, Father-Son Duo Shines

James Dynasty: Bronny Unveils Nike Logo, Father-Son Duo Shines

29 Jan

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Summary

Bronny James debuted his signature Nike logo during a father-son game.
His new logo features a stylized 'b' with a hidden 'j' on his shoes.
The event took place during LeBron James' emotional return to Cleveland.

On January 28, 2026, a unique spectacle unfolded at Rocket Mortgage FieldHouse as the Lakers faced the Cavaliers. The game marked not only LeBron James' return to Cleveland but also a significant moment for his son, Bronny James, as they played together. Bronny unveiled his personal Nike logo on his signature Lebron Witness 9 PE shoes.

The player-exclusive shoe featured a distinctive 'b' on the heel, subtly incorporating a 'j' that also resembles the number 9, potentially symbolizing the James surname and Bronny's jersey number.

This debut solidifies Bronny's growing presence in the basketball and sneaker industry, building upon his NIL deal with Nike signed in October 2022. The emotional significance of the event was palpable for LeBron, who reflected on the surreal experience of playing alongside his son while his mother watched both.