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Braves Opening Day Dominates Atlanta Ratings
31 Mar
Summary
- Local broadcast achieved a 3.5 household rating on Opening Day.
- Over 109,000 viewers tuned in at its peak viewership.
- Broadcast surpassed all other prime-time programming in its timeslot.
The recent broadcast of the Atlanta Braves' Opening Day on WANF achieved significant ratings success, reinforcing its position as the local broadcast home for Braves baseball. The game garnered a 3.5 household average rating and a 1.8 adults 25-54 rating.
Peak viewership exceeded 109,000 viewers at 8:30 p.m. This audience size allowed the broadcast to outperform all other prime-time programming in households and adults 25-54, including NCAA Tournament games on CBS.
As Atlanta's sole independent broadcast news station, WANF controls its programming, which will continue to feature hometown sports content and live local coverage throughout the season. The station's coverage extended to digital and social platforms, generating over 1.3 million views for Braves-related content.
The game was part of a multi-year agreement between Gray Media and the Atlanta Braves, which includes the simulcast of 25 regular-season games on free, over-the-air television stations across Braves Country.
