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Braves' New Uniforms Honor TBS Era
23 Apr
Summary
- New uniforms pay homage to the 1980s powder blue jerseys.
- The design celebrates Atlanta's history with TBS broadcasting.
- Uniforms feature nods to Dale Murphy and Hank Aaron.
The Atlanta Braves have introduced their City Connect 2.0 alternate uniforms, a design that draws heavily from the beloved powder blue jerseys of the 1980s. This choice reflects the team's strategy of honoring its rich history rather than opting for trend-driven themes. The new threads aim to tell the story of "Braves TBS Baseball," acknowledging how the station's broadcasts in the late 1970s and beyond cultivated a national fanbase.
Creative director Insung Kim emphasized the responsibility of managing the Braves' 150-year-old brand, ensuring new designs respect its legacy. The process, a collaboration with Nike, began over two years prior. Elements like a modern shade of powder blue, a player-favored V-neck, and "ATL" on the sleeve inspired by the TBS logo are featured. The "Atlanta" script also echoes classic '70s jerseys, and "Atlanta Braves" above the jock tag mimics retro "Superstation" marks.
This approach signifies a conservative yet evolving design philosophy for the Braves, contrasting with more radical City Connect designs from other teams. By leaning into popular throwback elements like the powder blue, the team leverages fan favorites, ensuring the new uniforms feel like a natural continuation of their visual identity. This aligns with Nike's goal for City Connect to express who a club is now while honoring its past.
