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₹400 Cr Boost for Boldfit: Retail & Innovation Ahead
12 Oct
Summary
- Bharat Value Fund invested ₹400 crore in Boldfit.
- Boldfit will expand retail, innovation, and manufacturing.
- The brand serves over 2 crore customers annually.
Pantomath Group's The Wealth Company Alternates announced on October 12, 2026, that its Bharat Value Fund has invested ₹400 crore in the Indian sports brand Boldfit. This investment is part of Boldfit's Series B funding round and represents the fund's fourth substantial investment in the past year.
The allocated funds will drive Boldfit's next phase of expansion. Key areas for investment include a widespread retail rollout across India, advancements in product development, and improvements in manufacturing processes. The company also plans to explore strategic acquisitions to enhance its market position and capabilities.
Founded in 2018 by Pallav Bihani, Boldfit has cultivated a broad sports business. Its offerings encompass performance sportswear, athletic footwear, sports equipment, and fitness essentials, catering to over 2 crore customers annually. This recent funding follows a ₹110 crore Series A investment from Bessemer Venture Partners in 2024.
Notable investors in Boldfit also include prominent sports personalities KL Rahul and Sania Mirza. The company anticipates this strategic financial backing will be instrumental in shaping the future of Indian sports for many years to come.
