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Bills Honor Canadian Fans with Anthem Performance
18 Sep
Summary
- Canadian anthem to be played at Bills' first game in new stadium.
- Barenaked Ladies, a famous Canadian band, will perform 'O Canada'.
- Bills aim to grow fanbase in Southern Ontario, less than 100 miles away.
The Buffalo Bills are set to honor their extensive Canadian fanbase by performing the Canadian national anthem, 'O Canada,' before their inaugural regular-season game at the new Highmark Stadium. This significant gesture recognizes the thousands of Canadian fans who have supported the team for decades and forms part of Buffalo's strategy to cultivate its audience in Southern Ontario.
Canadian rock band Barenaked Ladies will perform 'O Canada' during the pre-game ceremonies. The performance will be followed by actress and singer Auli'i Cravalho's rendition of 'The Star-Spangled Banner.' This event underscores the deep connection between the Bills and Canada, with Southern Ontario being a crucial market for the team, located less than 100 miles from Buffalo.
The Bills have actively pursued growth in the Canadian market, joining the NFL's Global Markets Program for Canada and expanding their radio network into major cities like Toronto, Montreal, and Ottawa. This initiative reflects a long-standing relationship, as the team previously hosted regular-season games in Toronto from 2008 to 2013.
