Home / Sports / Apple Scores $140M-a-Year Deal to Stream Formula 1 Races
Apple Scores $140M-a-Year Deal to Stream Formula 1 Races
18 Oct
Summary
- Apple's new 5-year deal to stream F1 races worth $140M/year
- Bernie Ecclestone's pioneering efforts to commercialize F1 broadcasting
- Shift from limited TV coverage to comprehensive streaming platforms
In a major development for Formula 1 broadcasting, Apple has secured a 5-year deal worth around $140 million per year to stream the sport's races on its platform. This marks a significant shift in how F1 content is delivered to fans, moving away from traditional television coverage.
The article delves into the history of F1 broadcasting, highlighting how Bernie Ecclestone played a pivotal role in transforming the sport from a niche category into a global phenomenon. Ecclestone's innovative commercial strategies, including negotiating comprehensive TV deals and standardizing the presentation of the sport, were instrumental in driving F1's growth and popularity.
The article also explores the evolution of F1 coverage, from the early days of telerecordings and limited live broadcasts to the current era of comprehensive streaming platforms. The shift to Apple's platform is expected to provide a significant upgrade in the quality and depth of F1 coverage, building on the improvements made by previous broadcasters like ITV and Sky.
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Overall, the article paints a compelling picture of how F1 broadcasting has evolved over the decades, with the latest deal with Apple representing a new chapter in the sport's ongoing transformation.
