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Amul inks new deal with Argentina football
10 Dec, 2025
Summary
- Amul's partnership with Argentina Football Association extended for another season.
- This marks the fourth consecutive year of Amul's association with AFA.
- Special Amul products featuring Argentine players to be released in India.
Indian food and dairy brand Amul has announced an extension of its partnership with the Argentina Football Association (AFA), securing its role as the official regional sponsor for one more season. This alliance will now enter its fourth consecutive year.
The extended collaboration includes support for Argentina's defense of their FIFA World Cup title in 2026. Amul, as the first Indian entity to sponsor the Argentine team regionally, will also launch special product ranges and fan merchandise featuring national team players in India.
Both Amul and AFA officials expressed enthusiasm for the continued partnership, emphasizing its significance in strengthening brand presence and connecting with fans across borders through the shared passion for football.
