Amazon Scores NBA Broadcast Rights, Brings New Talent and Data to Fans

On October 25, 2025, the NBA's new media rights deal takes effect, introducing Amazon Prime Video as a broadcast partner for the first time. This marks a significant shift in the league's television landscape, as Prime joins NBC/Peacock in sharing national TV rights alongside longtime partner TNT.

The move is expected to broaden the NBA's reach, with Prime securing top-tier announcers like Ian Eagle and Kevin Harlan to lead its coverage. Additionally, Prime's broadcasts will feature a range of new stats and data visualizations, including defensive box scores and player movement profiles, to enhance the viewer experience.

Prime's NBA coverage will be centered around Fridays, with select Thursday and Saturday afternoon games added as the season progresses. The opening night slate showcases a classic rivalry between the Boston Celtics and New York Knicks, followed by a clash between rising stars Anthony Edwards of the Minnesota Timberwolves and Luka Dončić of the Los Angeles Lakers.