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AI Blurs Lines: Tony Parker Image Sparks Controversy
6 Jun
Summary
- AI-generated animation of Tony Parker caused backlash during NBA Finals broadcast.
- Network experimented with AI to animate iconic playoff moments.
- ESPN is reviewing its use of in-game promotional AI content.
An AI-generated image of former NBA player Tony Parker, created to animate his playoff moments, has sparked controversy during live NBA Finals coverage. The animated portrait, which appeared to show Parker celebrating, was quickly noted online for its artificial appearance.
This experimental use of AI technology extended to other in-game features, including a colorized and subtly animated historical image of Bill Russell from the 1960 NBA Finals. The network stated the concept aimed to 'bring iconic playoff moments to life,' but is now reviewing its approach.
The growing use of AI in sports media has seen similar instances, such as a player criticizing an AI-generated image of herself. ESPN's parent company, Disney, had previously explored significant investments in AI, though some ventures were later abandoned.
