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Celebrity Power Opens Horse Racing to Fans
6 Jun
Summary
- Run Fast Racing uses tech and celebrity backing to democratize horse ownership.
- Fans can join fractional ownership for about $100 monthly via an app.
- Subscribers get updates, decision input, and potential purse earnings.
Horse racing's exclusive image is being challenged by Run Fast Racing, a celebrity-backed ownership group aiming for wider fan participation. Supported by music artists including Rauw Alejandro, Lil Wayne, and Lil Yachty, the initiative leverages technology to lower the barrier to entry for racehorse ownership.
Founded by executive Adam Kluger, Run Fast Racing operates through a dedicated app. For a monthly subscription of approximately $100, fans can become fractional owners of the group's racing stable. This model provides members with real-time updates on their horses, opportunities to contribute to certain ownership decisions, and a share in any purse earnings.
The platform also extends exclusive race-day experiences to its subscribers. These perks can include access to owner-specific areas and participation in special events, further integrating fans into the world of Thoroughbred racing.
