ACC Partners With SERVPRO: A Clean Slate for Sponsorships?

The Atlantic Coast Conference (ACC) has entered into a significant sponsorship agreement, designating SERVPRO as its "Official Cleanup and Restoration Sponsor." This partnership with the restoration company, announced on Wednesday, signifies a strategic effort by the conference and Disney/ESPN to cultivate new revenue streams. The deal is particularly noteworthy as the ACC continues to explore innovative ways to enhance financial value for its member institutions, especially focusing on core sports like football and basketball.

The ACC, which relocated its headquarters to Charlotte in August 2023, has been on a consistent quest for additional funding. This collaboration with SERVPRO aligns with their objective of building value for sponsors and generating revenue. It follows a pattern seen with other corporate partners like T. Rowe Price and Ally Bank, whose brands are frequently visible during game broadcasts.

This sponsorship model is not entirely new to the conference's sphere of influence. Syracuse Athletics, for instance, has had an official hardwood floor care provider in The Libman Company since 2018. The ACC's expansive deal with SERVPRO presents numerous promotional opportunities, with company representatives emphasizing their commitment to college athletics and student-athletes.