Why was the 49ers vs Seahawks game time changed?

The start time was moved due to the previous game between the Broncos and Bills going into overtime.

What is the new start time for the Seahawks vs 49ers game?

The game will now begin at 8:20 p.m. Eastern Time.

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49ers-Seahawks Game Time Shifted Due to Overtime Thriller

19 Jan

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Summary

Divisional round game start time moved to 8:20 p.m. ET.
Previous game between Broncos and Bills went into overtime.
Schedule change aims to avoid splitting viewership.

49ers-Seahawks Game Time Shifted Due to Overtime Thriller

The highly anticipated divisional-round playoff matchup between the San Francisco 49ers and the Seattle Seahawks experienced a slight delay in its scheduled start time. The game, originally set to begin at 8:00 p.m. Eastern Time, was pushed back to an 8:20 p.m. Eastern Time start. This adjustment was made to accommodate the conclusion of an earlier game.

The reason for the shift was the overtime period in the preceding divisional-round contest featuring the Denver Broncos and the Buffalo Bills. This extended game ran longer than anticipated, encroaching upon the original start time allocated for the 49ers and Seahawks.

League officials opted to delay the kickoff of the NFC West rivalry game to ensure that both contests did not air simultaneously. This strategic decision aims to maximize viewership for both games, preventing potential audience fragmentation and ensuring fans can watch the start of each playoff battle without interruption. The game will be broadcast on FOX.

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