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Milan-Cortina Olympics Shatter Streaming Records
24 Feb
Summary
- 2026 Winter Olympics averaged 23.5 million viewers, nearly doubling 2022 figures.
- Became the most streamed winter games ever, logging 16.7 billion streaming minutes.
- Women's hockey gold medal game set a US record with 5.3 million viewers.
The 2026 Winter Olympics, held in Milan-Cortina, have concluded with exceptional viewership figures, averaging 23.5 million viewers across NBCUniversal platforms. These numbers represent a significant surge, nearly doubling the average audience of the 2022 Winter Olympics.
This year's games have set a new benchmark for streaming, becoming the most-watched winter games ever on digital platforms. The event garnered an astonishing 16.7 billion minutes of streaming time, far surpassing all previous winter games combined.
Key moments, such as the gold medal women's hockey game between the U.S. and Canada on February 21, achieved a record 5.3 million viewers. The overall success of the games contributed to Peacock's best month ever in February, demonstrating strong engagement with winter sports.
NBC reported that the 2026 Winter Olympics are the most watched since 2014. For 15 full days of competition, the games consistently averaged over 20 million viewers, including the opening ceremony on February 6.
