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Nutella Jar's Moon Trip Becomes Viral Marketing Gold
7 Apr
Summary
- A Nutella jar unexpectedly floated into viral fame on the Artemis II mission.
- The accidental advertisement was praised by social media users as priceless.
- The mission surpassed Apollo 13's distance record from Earth.
During NASA's Artemis II mission, a jar of Nutella became an internet sensation when it floated out of the spacecraft's kitchen in zero gravity. The incident quickly went viral, with social media users dubbing it the greatest free advertisement in history due to its perfect framing and product visibility.
Nutella's marketing team acknowledged the unexpected promotion, sharing the video and humorously noting their journey set a new record for "spreading smiles." The accidental showcase happened just before the Artemis II crew surpassed Apollo 13's 1970 distance record of 248,655 miles from Earth.
The four-person crew, consisting of NASA astronauts Reid Wiseman, Victor Glover, and Christina Koch, along with Canadian Space Agency astronaut Jeremy Hansen, experienced a 40-minute communications blackout as their Orion spacecraft passed behind the Moon's far side. This period marked them as the most isolated humans in history and included their closest approach to the Moon at approximately 4,057 miles above its surface.
Upon reestablishing contact, the mission continued with astronauts observing a rare solar eclipse and capturing images of the Sun's corona. The crew is scheduled for a splashdown in the Pacific Ocean near San Diego on April 10, concluding their nine-day journey.
