What inspired Volvo's new car colors?

Volvo's new colors are inspired by the natural beauty of Swedish forests, lakes, and the winter sky, as well as their EV mission.

What is Aurora Silver on a Volvo?

Aurora Silver is a new, dense silver paint with a purple hue, designed to blend digital aesthetics with natural elements and inspired by winter skies.

Where does Volvo get its design inspiration?

Volvo's design inspiration comes from Sweden's natural landscapes, such as forests and coastlines, and reflects its Scandinavian heritage and design philosophy.

Home / Lifestyle / Volvo's Bold New Colors: Inspired by Forests and Skies

Volvo's Bold New Colors: Inspired by Forests and Skies

3 Dec

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Summary

New Volvo colors draw inspiration from Swedish forests and lakes.
Aurora Silver color reflects the EV mission and natural phenomena.
Seat fabric mimics coastlines, embodying Gothenburg's essence.

Volvo's Bold New Colors: Inspired by Forests and Skies

Volvo Cars is embracing a bolder and more daring color palette, infusing its vehicles with fresh hues beyond the usual white, gray, and black. Senior design manager Sara Erichsen Susnjar draws inspiration from the natural world, particularly the changing colors of Swedish forests and the striking tones of inland lakes. This evolution reflects a deeper appreciation for detailed Scandinavian design.

Notable additions include Forest Lake, a deep green-blue evoking Swedish waters, and Aurora Silver, a color designed to align with Volvo's all-electric future. Aurora Silver possesses a dense, silvery appearance with a purple shift, inspired by winter skies and icy reflections. These new finishes are crafted to reveal intricate details upon closer inspection, embodying the subtle richness of Scandinavian aesthetics.

The interior design also sees innovation, with a new herringbone-patterned seat fabric that draws inspiration from coastal landscapes, specifically reflecting the character of Volvo's home base in Gothenburg. This move signifies a departure from convention, showcasing a more expressive and multifaceted approach to automotive design.