Virat Kohli's one8 Brand Hits Myntra in 18-Hour Flash Sale

Virat Kohli's sportswear brand, one8, will be available on Myntra for a limited 18-hour sale, commencing at noon on August 18, 2026. This event marks the 18th anniversary of his international cricket debut. The brand is launching its first-ever collection on a multi-brand e-commerce platform, offering 180 Stock Keeping Units (SKUs) that include footwear, apparel, and accessories for men and women.

The exclusive drop will also be accessible on one8.com, maintaining the brand's strategy of deliberate scarcity. The Seam XVIII sneaker, a cricket-inspired lifestyle shoe previously known for selling out rapidly, will be re-released. It comes in red and white colorways, referencing Test and limited-overs cricket balls.

Additional footwear options include the performance-oriented Cover Drive 18 and the multi-activity training shoe Boom Rush. The apparel range features T-shirts, polos, jackets, and shorts, complemented by the Flo range of lifestyle caps. Prashant Kohli, Brand Director of one8, stated that the brand's limited availability is intentional.

Myntra's SVP Ritesh Mishra highlighted that this partnership enhances the platform's growing sneaker and sportswear offerings. The wishlist for the one8 collection is already live on Myntra, allowing customers to prepare for the brief sales window.