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Italian Grandmas Bake Up Instagram Fame
16 Dec
Summary
- Two Italian nonnas, aged 89 and 88, became viral stars.
- They are famous for cooking videos at Altamura's oldest bakery.
- Their fun videos attract millions of views and visitors.
Graziella Incampo, 89, and Teresa Calia, 88, childhood friends and Italian nonnas, have achieved unexpected internet fame. Their vibrant cooking demonstrations, often set to music and featuring playful antics, are captured at Antico Forno Santa Caterina in Altamura, a bakery founded in 1307. These videos have attracted millions of views and significantly boosted tourism to the region, turning the duo into local celebrities.
The duo's popular online presence began as a lighthearted project by Incampo's great-nephew, Giacomo Barattini, to help preserve the historic bakery. The nonnas' genuine enthusiasm for life and cooking is evident in every clip, making them unofficial ambassadors for Altamura. Their engaging content showcases traditional Italian culinary arts, from focaccia to parmigiana, inspiring many to visit and experience the authentic flavors and warm hospitality.
Visitors like Galina Nankova from Bulgaria and Juliana Nardella from Brazil sought out the bakery specifically because of the viral videos. They rave about the authentic experience and the delicious food, highlighting the nonnas' kindness. This trend has brought renewed attention to Altamura, a city previously often bypassed, highlighting its rich history and unique gastronomic traditions through the power of social media.
