Boca Hooters Viral Stars Face Closure

The Hooters location in Boca Raton, Florida, will be closing its doors at the end of February. This closure comes after 16 years of operation, with the landlord's decision not to renew the lease being the primary reason. The establishment was known for its successful social media presence, particularly on TikTok and Instagram, where its "Hooters girls" created viral videos. These clips, often featuring choreographed dances and skits, garnered a significant following and helped turn the waitresses into local celebrities.

Despite the closure, general manager Chris Torelli stated that the location is healthy and successful, differentiating it from typical restaurant closures. The social media strategy, initially a marketing experiment, evolved into a recognized brand asset and an effective tool for recruiting new staff. Employees like waitresses Amanda Hall and Sarah Glynn have fond memories of their time there, with some considering it more than just a job.

While the future for the staff remains uncertain, management is actively seeking a new location nearby to continue operations. This move aims to serve the community and staff who have supported the restaurant over the years. The closure marks the end of an era for some employees, who express gratitude for their experiences at the unique Hooters establishment.