Bakery's TikTok Fame Tackles Online Harassment

Montmorency Bakehouse, a Melbourne-based bakery with a Vietnamese twist, achieved significant social media fame through videos highlighting its owners' charm and delicious food. Son Lawrence Du's marketing skills transformed the family business into a viral sensation, attracting customers from afar.

This sudden popularity, however, led to an influx of racist and inappropriate online comments, causing distress and safety concerns for the young staff. The bakery initially tried to manage the negativity by replying to and deleting comments.

Ultimately, a candid video featuring the owner asking viewers to 'please stop with the thirsty comments' went viral, garnering millions of views and widespread support. This highlighted the delicate balance between online engagement and ensuring a safe environment for employees.