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Ex-Lovers Meet Annually in Vietnam's Unique Love Market
19 Aug
Summary
- Khau Vai Love Market is a unique Vietnamese tradition.
- It originated from a century-old forbidden love story.
- The market is a national intangible cultural heritage.

In Vietnam's Ha Giang province, the Khau Vai Love Market has become a significant cultural tradition, celebrating love and past relationships. This unique gathering originated from a poignant, century-old love story between a man from the Nung ethnic group and a Giay woman, whose forbidden romance led them to promise annual meetings.
Today, the market takes place on the 27th day of the third lunar month, welcoming singles seeking partners and couples looking to reconnect. It also serves as a designated space for former lovers to meet amicably, share memories, and part ways peacefully. The tradition emphasizes emotional maturity and respect for past connections.
Recognized as a national intangible cultural heritage in 2026-08-19T08:22:25+00:00, the Khau Vai Love Market features traditional dress, folk music, dance, and local cuisine. This cultural event also contributes to local tourism and employment opportunities, showcasing a distinctive approach to love and relationships.