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Victoria's Secret Launches Festive PJ Shop!
4 Nov
Summary
- Victoria's Secret's PJ Shop launches November 4th.
- Models share favorite pajama styles and traditions.
- New campaign features festive and playful sleepwear.

Victoria's Secret is rolling out its much-anticipated PJ Shop on November 4th, perfectly timed for holiday gift shopping. This launch is accompanied by a vibrant new campaign starring models Maura Higgins, Leah Kateb, JaNa Craig, Mia Calabrese, and Brooks Nader. The campaign visuals capture the festive spirit, with each model highlighting the diverse and playful nature of Victoria's Secret's pajama collection.
Model Brooks Nader expressed her excitement, calling the campaign a "dream come true" and noting her preference for the Signature Shine Shop Disco Long Pajama Set for its glamorous twist. JaNa Craig found the experience akin to a "girls' sleepover" and praised the CozyFlannel Short Pajama Set for its softness and festive appeal. Leah Kateb, having recently attended the Victoria's Secret Fashion Show, felt a deeper appreciation for the brand while enjoying the festive flannel print sleepwear.
Mia Calabrese described the campaign shoot as an "early start on the most magical time of year," loving the chic yet festive pajamas. Maura Higgins shared that working with Victoria's Secret again for the holiday campaign felt "special," and she particularly appreciated the comfortable yet flattering Waffle Knit Tank & Pant Pajama Set. The entire collection emphasizes festive, playful, and chic sleepwear suitable for holiday mornings or cozy nights.