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UK Takeaway Tastes Shift: Korean Fried Chicken Tops Charts
23 Mar
Summary
- Britons now favor Korean fried chicken and Pad Thai over traditional dishes.
- Social media trends like TikTok significantly influence popular takeaway choices.
- Just Eat has expanded from seven to over 100 cuisines in two decades.
British takeaway habits have undergone a significant transformation over the last twenty years, with popular choices evolving from traditional fare to global flavors. Just Eat, a major delivery platform, revealed that items like Korean fried chicken and Pad Thai have entered the top 10, supplanting dishes such as doner kebabs and fish and chips.
Social media platforms, notably TikTok, have played a pivotal role in this shift. Trends driven by these platforms have led to a surge in demand for items like Japanese matcha products, which have seen orders more than double in the past year. Dubai chocolate has also experienced a remarkable rise in popularity.
Just Eat has mirrored this evolving taste by expanding its culinary offerings. Initially launching with seven cuisines twenty years ago, the platform now provides access to over 100 different types of food, including Bangladeshi, Brazilian, Greek, and Nepalese options.
Despite the diversification, classic British favorites like Indian, Chinese, and fish and chips remain popular. Just Eat continues to support a vast network of independent restaurants, emphasizing their vital role in the UK's high street economy.
