Home / Lifestyle / Triptii Dimri Joins Peep Beauty as Investor and Co-Creator
Triptii Dimri Joins Peep Beauty as Investor and Co-Creator
12 Sep
Summary
- Triptii Dimri joins Peep Beauty as investor and co-creator.
- The brand focuses on coloured contact lenses and eye makeup.
- Dimri's investment is part of a Rs. 12 crore funding round.
Bollywood actress Triptii Dimri has officially become an investor and co-creator for the D2C eye-focused beauty brand, Peep Beauty. This collaboration marks a significant step for the startup, which aims to establish a new beauty category centered on colored contact lenses and eye makeup.
Dimri has been involved with Peep Beauty since its early stages, contributing to the brand's creative direction, product development, and storytelling. Her participation goes beyond investment, encompassing discussions on the brand's overall vision and market positioning.
This strategic partnership was fueled by Peep Beauty's successful pre-seed funding round, securing Rs. 12 crores ($1.2 million). The round was spearheaded by Sadev Ventures, with crucial support from iSeed, ISV, and TDV.
Peep Beauty's core mission is to redefine the perception of colored contact lenses, positioning them as a key element of self-expression within the broader beauty landscape, rather than solely a functional or medical product. Dimri expressed her excitement about transforming the conversation around eye beauty.
