Pilates Reigns Supreme: 2025 Fitness Trends Revealed

For the third consecutive year, Pilates has dominated the fitness landscape, retaining its position as the most booked class on the ClassPass platform. This mind-body workout experienced a remarkable 66% surge in reservations between January 1 and October 10, 2025, indicating its enduring appeal and growing popularity among users. The report highlighted reformer, high-intensity, and mat Pilates as the most favored variations.

Key fitness trends also significantly influenced user behavior in 2025. The "The Great Lock In" initiative, aimed at encouraging personal fitness and wellness goals, demonstrably impacted booking numbers. This trend saw a 12% increase in global reservations and a substantial 33% rise in North America during the September to October period. Furthermore, the influence of pop culture was evident, with Taylor Swift inspiring nearly 30,000 workouts, a near doubling compared to 2024 figures.

ClassPass also provided insights into user workout habits, noting that global users most frequently booked classes at 6 p.m. on weekdays and 10 a.m. on weekends. There was also a notable increase in lunch-hour workouts. Conversely, the most common times for class cancellations were 6 a.m. on weekdays and 11 a.m. on weekends, with New Year's Day, the day after the Super Bowl, and the start of daylight saving time being the top cancellation days.