2026's Top Travel Spots: Nature & Culture Beckon

Travel in 2026 is expected to prioritize purposeful journeys over long distances, with a growing interest in destinations that are ready for visitors while preserving their unique character. Data from Expedia Group reveals a surge in searches for places that blend natural beauty, cultural richness, and potential for sustainable growth.

Big Sky, Montana, has emerged as the top destination, seeing a 92% rise in interest for its all-season mountain activities and proximity to national parks. Okinawa, Japan, follows with a 71% increase, captivating travelers with its pristine beaches, ancient UNESCO-listed castles, and renowned diving spots. Other highlighted destinations include Sardinia, Italy; Phu Quoc, Vietnam; and Savoie, France, each offering distinct cultural and natural attractions.

The trends for 2026 indicate a significant shift towards nature-centric experiences and a preference for smaller, less crowded cities. This evolving travel landscape underscores a growing commitment to sustainable tourism, aiming to bolster local economies while safeguarding the inherent charm of these sought-after locales.