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TikTok's Viral Balm: A Filler Alternative?
15 Apr
Summary
- Viral K-beauty balm compared to injectable fillers by users.
- TikTok Shop sold 13,000 units in just six days.
- Formula contains calcium, vitamin D, and hyaluronic acid.

A K-beauty brand, Dr Melaxin, is gaining significant traction on TikTok for its Multi-Balm stick, with users dubbing it a potential alternative to injectable fillers. This surge in popularity is underscored by TikTok Shop's report of 13,000 units sold within a mere six days.
The balm's formula features ingredients such as calcium, vitamin D, adenosine, hyaluronic acid, and niacinamide, aiming to hydrate and soften tired-looking skin. It is designed for easy application around the lips and neck, areas where fine lines often appear first.
While users praise its hydrating and smoothing qualities, with some noting a visible reduction in wrinkles, it's important to note that topical products cannot replicate the effects of in-clinic treatments like Botox or fillers. Instead, such balms work by temporarily smoothing and softening the skin's appearance through a blend of hydrating and nourishing ingredients. Alternative wrinkle-reducing products include RoC Derm Correxion Fill + Treat Serum and No7 Laboratories Line Correcting Booster Serum.