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Tiger Shroff's Prowl Expands Grooming Line with Amazon
7 Sep
Summary
- Prowl has launched an expanded 18-SKU grooming portfolio for men.
- The brand offers skincare and perfumes, with 4 new fragrances on Amazon.
- Tiger Shroff emphasizes uncomplicated, effective, and accessible grooming.
Prowl, the men's grooming brand founded by Tiger Shroff, is entering its next growth phase in collaboration with Amazon.in. The brand has significantly expanded its grooming portfolio to 18 products, encompassing skincare and perfumes. Notably, four new fragrance lines are exclusively launching on Amazon.in, aiming to simplify men's grooming routines.
Prowl initially launched in June 2025 with six core products, focusing on utility, effective formulations, and accessible pricing for Indian men. The positive consumer response has fueled this expansion into a broader range of everyday essentials. The brand's philosophy centers on creating grooming solutions that are straightforward, high-performing, and seamlessly integrate into daily life.
The expanded range includes items like body wash, face wash, moisturizers, and lip balms. The 'Make Your Move' perfume collection features four distinct scents designed for various daily occasions. Prowl's first major brand campaign, featuring Tiger Shroff, will also debut, underscoring the brand's commitment to uncomplicated grooming.
Amazon.in has observed substantial year-on-year growth in the men's grooming category. The partnership with Prowl, especially the exclusive fragrance launches, aligns with Amazon's strategy to offer customers greater choice and products suited to evolving grooming needs. Prowl aims to empower Indian men by helping them feel ready for any moment.
