Tartan Takes Over: 2026's Hottest Fashion Trend

Highland chic, characterized by the resurgence of tartan, is defining the fashion landscape as 2026 unfolds. British Vogue has identified tartan skirts as the premier street-style trend for the year. This trend is evident in recent menswear showcases, featuring looks reminiscent of the Scottish Royal family's estates.

Fashion stylist Alexandra Fullerton notes that tartan and plaid are currently prominent, with major designers and high-street brands developing collections for an 'outdoorsy' aesthetic. This style is exemplified by characters like Claudia Winkleman in 'The Traitors,' whose outfits merge traditional Scottish heritage with high fashion.

Scottish designer Annabel Stewart draws inspiration from her Highland upbringing for her heritage-inspired line, using traditional techniques to create modern, ready-to-wear tartan pieces. She aims to capture pride in traditional Scottish dress while making it fashion-forward. Blessing Afolayan, a fashion content creator, also incorporates tartan, blending her Scottish identity with streetwear and African aesthetics, emphasizing longevity and personal expression.

Trend forecasting data indicates a continued rise for tartan in fashion throughout 2026. Historically, designers like Alexander McQueen and Vivienne Westwood have prominently featured tartan, with Westwood notably infusing it with a rebellious punk edge. This revival builds on tartan's enduring appeal, transforming it from a symbol of nobility to a bold fashion statement.