Sydney WAG Fakes Age for Anti-Aging Ad

In Sydney's eastern suburbs, a peculiar incident involving Belinda Bartholomew-Walsh has sparked discussion. While promoting an oral supplement marketed for anti-aging benefits, Bartholomew-Walsh stated in a social media advert that she was 43 years old. This claim was intended to bolster the product's efficacy. However, evidence from public records and her own Instagram account reveals she recently turned 35.

This significant age discrepancy has drawn attention, as influencers in Australia are legally bound to ensure their marketing claims are truthful. Misrepresenting one's age, particularly when endorsing health or anti-aging products, can be classified as misleading conduct under Australian consumer law. The Australian Association of National Advertisers and the Australian Competition and Consumer Commission emphasize accurate representation by influencers.

Bartholomew-Walsh, who is married to retired NRL player Aidan Guerra, is understood to have filmed the testimonial in an acting capacity. While not a formal ambassador, her fabricated age in the advertisement could potentially lead to consequences ranging from a public correction notice to a fine, depending on regulatory findings.