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Sydney's $15 Sandwich Frenzy: Deli Goes Viral
21 Jan
Summary
- A family deli, over 40 years old, now draws hours-long queues.
- Customers travel across Sydney, with one paying $20 in tolls.
- Despite premium ingredients, all sandwiches remain $15.
A small, family-run Italian deli in Sydney's inner west has become an unlikely culinary destination. Raineri's Continental Delicatessen, serving the Five Dock community for over 40 years, now experiences daily queues stretching down the footpath, with customers waiting for hours for a $15 sandwich.
The deli's newfound fame is largely attributed to social media, introducing it to a new generation. Customers can either select their own Italian-sourced meats and cheeses or opt for the popular 'omakase panini,' expertly crafted by the family who have been making panini since 1981.
Despite utilizing high-quality ingredients, including prosciutto that can cost over $120 per kilogram, Raineri's maintains a consistent $15 price point for all its sandwiches. This commitment to affordability reflects the founder's original philosophy of making delicious food accessible.
The family behind Raineri's, with parents Rosaria and Peter still involved, expresses pride in their small business's future being secured by this surge in popularity. The deli also offers a range of other Italian goods, with a separate queue for deli items.
