Stacey Solomon's Sister Flips Her Homeware Empire

Jemma Solomon, sister to television personality Stacey Solomon, has launched a new venture selling brand-new items from Stacey's various commercial partnerships on the resale app Vinted. These items, including homeware from Stacey's George at Asda collection and a wash bag from the REHAB haircare brand co-owned by Stacey, are listed at considerably lower prices than their retail value.

For instance, wine glasses from Stacey's Asda range are offered at £2, a significant reduction from the £8 retail price, and a three-pack of candlesticks, originally £14, are sold for £2. Jemma has also listed a watch from Stacey's Abbott Lyon jewellery collaboration for £2, a steep discount from its £149 retail price. These listings form part of a paid collaboration with Vinted, indicating Jemma is compensated for promoting the platform.

This move follows the closure of Jemma's own business, The Label Lady, which experienced declining net assets. She has also been pursuing an influencing career, mirroring Stacey's social media content. Jemma recently urged followers to use her Amazon affiliate link to achieve a February commission bonus, an act which appears to contravene Amazon's Associate Programme rules prohibiting incentives for using affiliate links. Some followers have reported this activity to Amazon, expressing dissatisfaction with her methods.