Singles Seek Cozy Connections as 2025 Ends: Dating App Sees Surge in Users

As 2025 draws to a close, India's dating scene is undergoing a significant transformation. The days of old-school romance and chance encounters are giving way to the convenience of dating apps, especially among millennials and Gen Z.

The Indian dating app QuackQuack has recently reached a milestone of 40 million subscribers, reflecting the growing popularity of online dating across Tier I, II, and III cities. According to the app's survey, the end of October and the first week of November saw a 12% uptick in new users, as singles come flocking to find "cozy connections" before the new year.

The survey revealed that 3 in 5 daters between the ages of 25 and 35 are eager to start 2026 with someone special. This "Desi Cuffing Season" rush is driven by a mix of winter romance and the desire to not end the year alone. However, respondents clarified that they still want to take things slow and commit only when they truly connect with a potential partner.

The shift towards online dating has been driven by the convenience it offers. As one 28-year-old QuackQuack user, Joyita, explained, "Offline dating was going well until I realised that going out and meeting people was not convenient for me, and there was pressure to commit to a person I had been seeing for over three coffee dates. That's really not the scene in online dating, and I missed it."