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Shelter Dog's Viral NYC Outing Leads to Instant Adoption
30 Sep
Summary
- A shelter dog named Missy was adopted in just three days.
- Bryan Reisberg takes shelter dogs on outings in a backpack.
- Reisberg's initiative has helped 36 dogs find homes by June 2026.
A 1-year-old shelter dog named Missy experienced an unusually swift adoption, finding her forever home just three days after meeting a potential adopter in New York City. This rapid placement was facilitated by content creator Bryan Reisberg, who takes shelter dogs on outings using a specialized backpack to increase their visibility.
Reisberg's initiative, inspired by his own corgi Maxine, involves documenting excursions with adoptable dogs in the city. These outings, often including visits to parks and pet-friendly establishments, allow dogs to showcase their personalities. Videos of these trips are posted online, leading to quick adoptions. By June 2026, Reisberg had helped 36 dogs find homes, earning him a Webby Award.
The program has expanded with Best Friends Animal Society launching its Adventure Buddies initiative in New York City and Los Angeles. This program allows people to take shelter dogs on temporary outings, offering more interaction opportunities. These efforts occur against a backdrop of millions of animals entering U.S. shelters annually, with adoption rates showing slight increases while euthanasia numbers remain significant.
