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Streetwear Icon's Decade: From Midnight Studios to Alice Hollywood
1 Sep
Summary
- Gonzales reflects on a decade of streetwear evolution since 2017.
- Midnight Studios is on hiatus, succeeded by the punk-inspired Alice Hollywood.
- Virgil Abloh taught Gonzales to believe no idea is too big.
Shane Gonzales is celebrating a decade in the design world, reflecting on his journey from Midnight Studios, established in 2017, to his current venture, Alice Hollywood. Midnight Studios, once a hot new brand from Los Angeles, has gone on indefinite hiatus.
Since 2023, Gonzales has dedicated his efforts to Alice Hollywood, a brand that carries the same design ethos inspired by LA's punk scene. He shared his experiences at ComplexCon, a significant platform where he has showcased his work for ten years.
Gonzales credits Virgil Abloh, a former mentor, with teaching him the invaluable lesson that there are no limits to creativity or ambition. This philosophy fuels his continued pursuit of innovative design.
Alice Hollywood represents a new chapter, built upon the lessons learned during his ten years with Midnight Studios. Gonzales views this transition not as an end, but as a progression, offering a fresh canvas to challenge himself and build a new creative world.
