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Seoul's Viral Scarf Seller Talks Customers Out of Buying
12 Nov
Summary
- A Seoul vendor is famous for persuading customers not to buy scarves.
- His unique sales pitch has garnered millions of views online.
- The seller's bluntness and charm draw large crowds to Namdaemun Market.
In Seoul's bustling Namdaemun Market, a scarf vendor affectionately known as 'scarf uncle' has become a national phenomenon. His unusual sales strategy centers on persuading potential buyers *not* to purchase his wares. This distinctive approach, combined with his perceived good looks and endearing bluntness, has propelled him to viral fame on social media platforms.
Customers, many of whom are middle-aged women, are queuing for over an hour to experience his sales pitch firsthand. Livestreamers and social media users are flocking to witness the spectacle, with videos of the vendor garnering millions of views. The seller, who keeps his real name private, is also nicknamed 'Scarfrio,' a nod to Leonardo DiCaprio, due to his rugged appeal.
While his popularity boosts overall market traffic, some neighboring vendors express frustration over blocked pathways and a lack of direct sales from the crowds drawn by the scarf seller. The vendor himself has expressed feeling immense pressure and anxiety from the attention, apologizing to fellow traders for any disruption caused by the overwhelming crowds.
