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Selena Gomez Launches Rare Beauty at Ulta in Style
1 Feb
Summary
- Selena Gomez launched Rare Beauty products at Ulta over the weekend.
- Customers can donate to mental health causes during checkout.
- Rare Beauty was valued at $2.7 billion last year.
Selena Gomez recently launched her highly successful beauty brand, Rare Beauty, at all Ulta Beauty stores across the country. The mogul celebrated the occasion by attending the launch event dressed in a stylish black blazer mini dress, paired with sheer tights and pointed-toe heels. She shared her enthusiasm for the expansion on social media, encouraging her millions of followers to embrace the products.
Beyond the product availability, Gomez highlighted a special initiative for February: customers can make in-store donations to support mental health causes. These contributions will benefit the Ulta Beauty Charitable Foundation and the Rare Impact Fund, a first-time collaboration of this nature with a brand. Rare Beauty, founded by Gomez in 2019, has seen remarkable growth, achieving a valuation of $2.7 billion last year, according to Fortune magazine.
The expansion to Ulta was initially announced in early January, with both Rare Beauty and Ulta expressing their excitement for the partnership. Gomez continues to balance her entrepreneurial endeavors with her acting career in the hit Hulu series 'Only Murders In The Building' and her music pursuits. She also recently released a joint album with her husband, Benny Blanco, titled 'I Said I Love You First,' inspired by their relationship.
