Sami Reindeer Herders Blend Tech and Tradition

In the snowy mountains of Grövelsjön, Sweden, Sami reindeer herders are adapting ancient practices with modern technology. Drones and thermal imaging are now integral tools for managing vast herds, ensuring their safety from predators like bears and wolverines.

This contemporary approach contrasts with the historical repression of Sami culture, including the suppression of their language and traditions. The family's efforts to showcase an authentic modern Sami life aim to counter the commodification of their heritage into tourist spectacles.

Reindeer herding remains a vital business, with meat highly valued across Scandinavia. The community's cooperative herd management, combined with handicraft sales, supports full-time herding. Visitors can experience this unique blend of past and present, including sleeping in tipis under the stars.