Rimmel Foundation: £10 Beauty Gem & Chelsea FC Partner

The Rimmel Match Perfection Foundation, available for under £10, is celebrated for its ability to blend seamlessly and provide non-streaky coverage.

Utilizing Rimmel's Smart-Tone technology, the formula mimics real skin tones with a blend of pigments, ensuring a match for 99% of UK skin tones across its 22 shades. It offers buildable medium coverage, blurring pores while enhancing natural skin. The foundation also boasts skincare benefits, including 24 hours of moisture from aloe vera and SPF 20 protection.

This formula, originally launched in 2010, is now in the spotlight due to Rimmel's new partnership with Chelsea FC Women for the 2026/27 season. This collaboration aims to connect beauty and sport, featuring community events and product sampling at Chelsea Women's home games.

Giulia Mazzia of Chelsea FC Women expressed excitement about the diverse community in women's football, seeing beauty and sport as spaces for connection and self-expression. The partnership will celebrate individuality and bring communities together.

Shoppers have lauded the Rimmel foundation, noting its lightweight feel, buildable coverage without cakiness, and pleasant scent. Many appreciate its longevity, with some users reporting it lasts up to nine hours. However, some have noted color-matching issues, suggesting the need to try different shades.

Alternative options include Sculpted by Aimee's Cream Cushion Foundation (£28) for a lighter feel and Laura Mercier's Tinted Moisturiser (£39) for dewy, natural coverage.