Retired NBA Star Dwyane Wade Embraces Self-Care and Fragrance Collaboration

In the two years since retiring from the NBA in 2019, 43-year-old former basketball star Dwyane Wade has shifted his focus to personal wellness and beauty routines. Wade is now the face and global ambassador of Intuition by Aramis fragrance, a role he is "really gracious" to have.

Wade explains that fragrance has always been important to him, as it helps bring out his "inner confidence" and "little extra swag." The Intuition fragrance, in particular, features notes of lavender that Wade incorporates into his self-care practices like massages and oils.

Beyond fragrance, Wade has developed a multi-step wellness routine that includes therapy, yoga, workouts, and other beauty treatments. He believes it is crucial for men to prioritize self-care, noting that "women had the playbook the whole time" when it comes to taking care of oneself.

As a husband and father of five, Wade finds success these days in the "substance" outside of basketball, like his new fragrance collaboration. He is proud to be part of the growing conversations around mental, spiritual, and overall wellness for both men and women.