Eat the Rainbow: Veggie Demand Soars

A growing trend towards eating a variety of colorful fruits and vegetables has led to a surge in demand at supermarkets. Nutritionists encourage consuming a spectrum of colors to ensure adequate vitamin and mineral intake for overall health and well-being. This advice appears to be resonating with shoppers, as evidenced by rocketing sales of brightly colored produce.

Specific vegetables are seeing dramatic increases in popularity. For instance, demand for rainbow carrots and pink onions has doubled this autumn compared to last year. Similarly, rainbow chard sales have risen by 70%, and Cavolo Nero has seen a 30% increase in demand over the past year. These shifts have prompted grocery stores to expand their offerings, with red kale set to be stocked soon.

Growers supplying these supermarkets are also adapting to meet this evolving demand. One supplier has reported unexpected soaring demand for Cavolo Nero and has begun cultivating red kale due to its slightly sweeter taste and vibrant color. This emphasis on colorful vegetables highlights a consumer shift towards prioritizing nutritional intake and a desire for visually appealing, healthy food options.