Farmer Fights Screen Addiction with Radio Revival

A 60-year-old farmer from Vijayapura, Jagadish Kalburgi, is actively combating the pervasive influence of smartphones and television by reintroducing radio. Kalburgi, nephew of the late scholar M.M. Kalburgi, observed that prolonged screen exposure negatively impacts vision and contributes to modern anxieties. He champions radio as a healthier alternative, believing its audio-only format stimulates imagination and offers a more balanced perspective on news.

Motivated by childhood memories and a desire to offer a remedy for stress-related ailments like high blood pressure and diabetes, Kalburgi sources radio sets in bulk from Mumbai. He distributes them to his online and offline network, maintaining a minimal profit margin primarily to cover distribution costs. His efforts have gained traction, with approximately 200 sets sold within a month, and many buyers enthusiastically recommending radios to friends and family.

Kalburgi's initiative has resonated with many, including Prabhugouda Biradar and Mohan Pattar, who have rediscovered the simple pleasure of listening to radio broadcasts. They appreciate the pleasant listening experience and the return to traditional radio programs like news and discussions. This movement highlights a growing sentiment for embracing older technologies as a means to foster greater well-being.